SEO (Search Engine Optimization) is the practice of applying techniques that support the goal of receiving more targeted traffic from search engines. It involves implementing strategies and modifications that make a website both search engine and user friendly - search engine friendly so that the site ranks well on search engines for appropriate keyword searches and attracts targeted traffic, and user friendly so the site provides a solid customer experience, ultimately leading to increased business and profits.
I provide SEO solutions in the following areas:
- Standard SEO
Applying techniques that support the search engines’ ability to crawl, index and rank websites. Includes extensive keyword research, on-page optimization, customized link building, ongoing SEO analysis, and search engine ranking reporting. - Local SEO
Using local-specific search techniques for websites that target consumers within a particular geography. - Social Media Marketing
Creating and managing content on social media profiles with the purpose of expanding the business's exposure. - Reputation Management and Optimization
Eliminating negative search results; Enhancing brand reputation on blogs, consumer review sites, forums and more. - Content Development
Developing content that will enhance the site's ability to attract targeted traffic and links. Includes developing articles, blogs, tools, widgets, interactive content and more. - Usability and User Experience
Examining website from the user perspective in order to increase conversion rates and minimize drop-offs. Includes examining design, navigation, content, functionality, security and more. - Analytics and Reporting
Tracking and analyzing the impact of the search engine optimization efforts and providing full reporting. - Technical Implementation
Implementing required site modifications. - Paid Search Marketing
Managing a paid search campaign as a short to medium term solution until natural exposure on the search engines is achieved.
I do not believe in a "one-size-package" solution. The first step of any SEO project is to develop a strategy that combines the above tactics. Adapting in this way to the needs of the business will lead to optimal results.
Take the next step to improve your website, your brand, and your entire business with a personalized SEO package.
Contact me now and we will find the right solution for you.
